HSEC Annual Report 2020
HSEC Annual Report 2020
ANNUAL REPORT | 2019 - 2020
 

Hillsong East Coast

 
 

 
 

A N N U A L R E P O R T

2020

 
 

Letter
from COO

 
 

Tolu Badders

CHIEF OPERATING OFFICER, EXECUTIVE PASTOR

 

Dear Church,

We are honored to present our 2020 Hillsong East Coast Annual Report. 2020 was a year like none other, for us as a church and our world. Despite many challenges, obstacles and loss we are thankful for the many ways that God provided for us and for our communities.

This report is more than an accounting of efforts and achievements. It's a testament to God’s faithfulness and how He provides to reach the lost, broken and hurting. Despite what sometimes seemed like impossible circumstances, this amazing group of people we call church reached 2.1 million people around the world through our online church ministry. That incredible impact was only possible through the faithful generosity and sacrifice of each and every one of us who call Hillsong East Coast home.

Although we missed meeting in person, let’s consider the 2.1 million people reached through our online services. In March, our incredible team and volunteers pivoted to digital platforms that enabled us to connect corporately, in small group settings and on-on-one. Through our Hillsong East Coast YouTube Channel we reached over 2.1 million people across all 50 States in the U.S. and 108 countries.  More that 248,000 devotionals on YouTube were completed; a total of 27 unique devotional plans were published on YouVersion with options in English as well as Spanish and Portuguese.

From Midday Prayer to Wellness Wednesdays, Women in Business to Youth and Young Adults, Sisterhood Online and Kids Storytime, we continued to do life together as a church family online. Over 3,000 people participated in 415 virtual Connect Groups. Our pastoral team participated in over 1,400 one-on-one virtual staff chats and had the privilege to pray with more than 350 people in after service prayer.

There is no doubt that God was on the move, as we continued reaching out and connecting in these important ways, even though it looked very different from what we may have expected prior to COVID. It was an important moment for the local church and the response from our team and volunteers was strong.

As a result of this shift to online ministry, our 2020 operating budget looked different than years prior. In order to launch Sunday services online we made a strategic investment to purchase the production equipment needed for our first-ever Church Online studio at our 363 Lafayette office in New York City. We are so grateful to the generosity of so many who made the Lafayette offices a reality and thankful for God’s provision that just a few short months after their completion these offices became the home of Church Online. In addition, to support the growing needs of our creative, film and production teams we engaged third-party contractors and consultants to support our online ministry.

As our communities grappled with the devastating effects of COVID-19, our church sought to be the hands and feet of Jesus. Through our collective efforts, and longstanding partnership with Convoy of Hope, we were able to distribute 33 thousand pounds of food to our church and local community partners. As a result of our church’s generosity, we were able to support nearly 600 individuals and families with practical needs including food, supplies and medicine. In total we donated more than 10 thousand meals, provided pro-bono professional services through a dedicated team of volunteers to 32 small businesses, and supported frontline healthcare workers with donated items, prayer and notes of encouragement.

Through your generosity, we also were able to donate $176,000 to 18 local nonprofit organizations, all CityHOPE partners here on the east coast, and our global outreach initiatives with A21, Vision Rescue and the Hillsong South Africa Foundation.

While 2020 brought a season of pain, frustration, and uncertainty, both corporately and individually we are choosing to turn towards God’s ways as we humbly and wholly wait with expectation for an outpouring of God’s spirit. As a fresh wind of the Holy Spirit brings revival, restoration, and sparks something new and beautiful in our midst. 

 We love you church and are so expectant for all God has for us.

Sincerely,

Tolu Badders

 
 

 
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WE GATHERED

 

Church Online + Online Gatherings

Since launching in March 2020, we’ve reached over 2.2 million viewers around the world.

 

Video views

2, 215,422

Hours watched

685,820

New Subscribers

43,901

Different countries

108

States

50

 
 

New Jersey Wake Up Call

New Jersey Prayer Room and Prayer Call

New Jersey Communion

New Jersey KDG

Boston Campus Call

Boston What's Next Class

Boston Youth Crews

Campus Team Rally

New York Wednesdays in the Word

Wellness Wednesday

Midday Prayer

Sisterhood Midday Prayer

Sisterhood Online Service

Creative Team Night

Creative Masterclasses

Family Nights

Partners

Women In Business

YxYA Service

YxYA Midday Motivation

Youth Service

The Drop

Mega Prayer Night

Rise Business Service

CT Slippers and Scriptures

Boston Let's Talk

New Jersey Unfiltered

CT Kids Storytime

Fitness Friday

NJ Kids Movement Break

NJ Sunday Sign Off

NJ Youth Later Late Show

CT Live After The 11

Scripture Playlist

Sisterhood Your Story Matters

Sisterhood Quarantine Queens

Marriage Prep

Marriage Workshop

New Jersey Wake Up Call • New Jersey Prayer Room and Prayer Call • New Jersey Communion • New Jersey KDG • Boston Campus Call • Boston What's Next Class • Boston Youth Crews • Campus Team Rally • New York Wednesdays in the Word • Wellness Wednesday • Midday Prayer • Sisterhood Midday Prayer • Sisterhood Online Service • Creative Team Night • Creative Masterclasses • Family Nights • Partners • Women In Business • YxYA Service • YxYA Midday Motivation • Youth Service • The Drop • Mega Prayer Night • Rise Business Service • CT Slippers and Scriptures • Boston Let's Talk • New Jersey Unfiltered • CT Kids Storytime • Fitness Friday • NJ Kids Movement Break • NJ Sunday Sign Off • NJ Youth Later Late Show • CT Live After The 11 • Scripture Playlist • Sisterhood Your Story Matters • Sisterhood Quarantine Queens • Marriage Prep • Marriage Workshop •

 
 
 

SALVATIONS & BAPTISMS

 Decisions to Follow Jesus in 2020

6,562

 Total Decisions to Follow Jesus since 2010

217,768

Total Baptisms since 2010

3,590

 
 
 

WE CONNECTED

 
 

415

Virtual Connect Groups over the pandemic

5,000

Prayer Requests Received

450

Praise Reports Received

 
 
 

43

Couples Completed Pre-Marriage Courses

363

Individuals who attended our Marriage Workshop

616

Volunteers equipped to provide pastoral care

 
 

ONLINE DEVOTIONALS

248,724

Total Plan Completions

27

plans published on YouVersion
in English, Spanish and Portuguese

403,891

Total Subscriptions

 

ACADEMIC INTERNSHIP

 

60

INTERNS

100

hours of lecture and discussion

+2,000

hours of outreach to people
in our church during the pandemic

 
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WE MOBILIZED IN THE PANDEMIC

Over the course of 2020 our church family, communities and nation faced many challenges. Through our CityHOPE initiatives, Care teams, and incredible volunteers across the east coast, our church made a tangible difference in the lives of people who were hurting and in need. From supporting families, frontline healthcare workers and small business owners impacted by the COVID-19 pandemic, we had the opportunity to serve others and demonstrate the love of Jesus.

 
 

780

CityHOPE Volunteers


 

11,904

People Served


1,384

Total Hours Served

 
 
 
 

10,447

Meals served


$77,833

distributed through Benevolence fund to individuals and families in need of financial support IN 2020


22

Virtual Serving Opportunities

 

COVID-19 RELIEF

 

support to families/
individuals

598

people supported

|

292

needs met

|

$77,833

benevolence funds distributed


adopt-a-hospital

8

hospitals served

|

3,875

meals delivered

|

6,006

items distributed to frontline health workers

food
distributions


33,000 lbs

food donated

|

336

volunteers mobilized

|

300

meal boxes delivered

small business support

32

business supported

|

60

volunteers across east coast


 

2020 CITYHOPE INITIATIVES

 

homelessness

2,252

hours served

|

658

volunteers

|

9,127

people served

hunger prevention

703

hours served

|

141

volunteers

|

2,030

people served

prison ministry

795

hours served

|

50

volunteers

|

118

people served

 

IMPACT STORIES

 

In this season, our church had the incredible opportunity to give back in varying forms to the community. These impact stories encourage us to continue building and engaging with one another with organizations like Father’s Heart, City Relief and New City Kids.

IMPACT STORIES FATHER’S HEART

 

FREEDOM RUN

 

$20,035

raised through Freedom Run to support prison reform initiatives 

IMPACT STORIES FREEDOM RUN

 

THANKSGIVING AND CHRISTMAS OUTREACH

In 2020, our church came together to support individuals and families in need with 272 volunteers serving throughout Thanksgiving & Christmas at 63 serving opportunities totaling 1,398 hours.

 
 

In addition, in the last 2 years our church sponsored 400 children through Prison Fellowship’s Angel Tree program to receive Christmas gifts from a parent who is currently incarcerated.

 

 
 

NONPROFIT PARTNERS WE SUPPORTED IN 2020

Through the generosity of our church, we were able to provide $139,518 in funding to nonprofit organizations, including: 

Action for Boston Community Development  

Avail NYC

Bridgeport Rescue Mission

Carver Foundation of Norwalk 

Christian Life Center

Father’s Heart Ministries 

For the Greater Hood

Home for Little Wanderers 

Hope Community Center 

MESH INC

Prison Fellowship

New City Kids 

NY City Relief 

NY Common Pantry

The Gathering 

Toni’s Kitchen 

Ronald McDonald House 

Restore NYC

 

PARTNERS

 

Hillsong Partners is a group of people who feel called to further the vision of Hillsong East Coast through their generosity. These funds, given over and above their tithes and offerings, allow us to resource our vision as a church to reach more people across our campuses, and further our impact through local and global initiatives. 


Our generous partners, together with our church-wide Heart for the House offering, gave $1,130,976 to help our church take more ground at home, in our neighborhoods, and around the world.

 

total given in 2020

$831,787

 


 

heart for the house giving 2020

$101,595

partners giving 2020

$730,192

 

 
 

OUR HOME

Investing in Our Home is all about building strength for the future generations

New Jersey Office Buildout

 
 

In 2020 we completed most of the build out on a two-floor, 8,250-square foot leased space in the center of Montclair, New Jersey which will house our Kids programs, offices, and a 250-seat auditorium to host mid-week events and has enabled us to gather for Sunday services.

The pandemic and COVID-19 health guidelines presented us with an opportunity to be strategic with the buildout of this space, designed for flexibility to meet the evolving needs of our church. In addition to hosting in-person services, the auditorium has been used for filming church online including worship sessions and includes production capabilities that can be expanded to meet future service needs.  

 
 
 

The construction concluded in early 2020, and a portion of the project was financed via a loan that will be repaid by March 2025. We are grateful to have a space in NJ that gives us the flexibility to meet the unique needs of our church during this season, as well as a long-term place to better care for our church and our community.

 
 
 
 
 
 

363 Lafayette Street: Chapel & Project Completion

 
 

In December 2019, we moved into our new Hillsong East Coast Headquarters in the heart of NoHo. Through the sacrificial giving of Hillsong Partners and our Heart for the House offering, our church now owns real estate in the heart of Manhattan!

Investing in this space allows us to better steward our resources, in both the near- and short-term, to build wealth for the future generations, and to be more strategic in serving our church and communities.

The final phase of the project was completed in early 2020 and financed via a loan that will be repaid by March 2025. 

In March 363 Lafayette Street became the hub from which we launched Hillsong East Coast Church Online, reaching over 2.1 Million viewers around the world, a testament to God preparing the way for us ahead of time.

 
 
 

OUR NEIGHBORS

 

Invested into CityHOPE

Hillsong Partners helps resource CityHOPE to serve our communities beyond the doors of our church. Through its growing programs and initiatives, CityHOPE helped serve 11,904 people across the East Coast.

 
 
 

OUR WORLD

 

Invested into Global Initiatives

Through the generosity of our Partners, we are not only able to serve our local communities, but also our global community as well.

Through our global partners, Vision Rescue, A21, and Hillsong South Africa Foundation, we are able to fund strategic programs and initiatives that have significant, long-term impact in the lives of many.

Across all Hillsong locations around the world, a portion of our annual Heart for the House offering goes towards the global building fund to support real estate opportunities globally.

 
 
 
 
 
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FINANCIAL OVERVIEW

 

TOTAL 2020 INCOME

$12,084,075

 
 
 

$10,171,192 | 84% tithes and offerings

$831,787 | 7% | hillsong partners & h4th Fund

$623,500 | 5% |
grants

$359,164 | 3% | benevolence fund

$98,433 | 1% |
Other income*

*Other income includes other donations, Life Courses, resources, YouTube advertising, and interest income.

 
 

2020 OPERATING EXPENSES

$10,623,451

 
 

 
 

staffing | $4,632,486 | 44%
Compensation, benefits, and payroll taxes for full- and part-time staff.

facilities | $1,948,583 | 18%
Venues, offices and storage facilities.

general administration | $1,713,940 | 16%
Church office expenses, key team operations and depreciation.

SERVICES & MINISTRIES | $877,151 | 8%*

Sunday and midweek services, programs and pastoral care.

PROFESSIONAL FEES & INSURANCE | $713,225 | 7%
Insurance, legal, accounting, consultants, and payroll service fees.

CREATIVE AND COMMUNICATIONS | $414,096 | 4%
Production costs for all church events and services (in-person and online).

OUTREACH INITIATIVES | $246,137 | 2%
Donations to local nonprofit partners and our Hillsong Global Initiatives.

BENEVOLENCE | $77,833 | 1%
support for families and individuals within our church, in accordance with our benevolence policy.